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MICHELMAN UNVEILS

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World

MICHELMAN UNVEILS
NEW BRAND IDENTITY
Michelman, a manufacturer of waterbased
coatings for paperboard and performance-
enhancing additives for
industrial applications, has unveiled a
new brand identity, corporate tagline
and marketing campaign. The new
tagline, “Your Competitive Edge,”
reflects Michelman’s focus on helping
its customers capture new market
opportunities, launch new differentiated
products and thrive in competitive
global markets.

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